Aspley J.C. (Ed.) The Sales manager's handbook

Chicago; London: The Dartnell Corporation, 1949. — 1149 p.To help executives meet the problems which always come with a buyers' market the Sixth Edition of this Handbook was published in the fall of 1949. The material it contains has been carefully selected with that aim in mind. While certain basic data appearing in previous editions have been brought up to date and included in this edition, the great bulk of the content is entirely new and the whole approach to the over-all sales management problems is different.