Herman Thierry, Oswald Steve (eds). Rhétorique et cognition. Rhetoric and Cognition: Perspectives théoriques et stratégies persuasives. Theoretical Perspectives and Persuasive Strategies

Bern – Berlin – Bruxelles – Frankfurt am Main – New York – Oxford – Wien: Peter Lang, 2014. — viii + 354 p. — (Sciences pour la communication 112).This volume gathers contributions from two disciplines which have much to gain from one another – rhetoric and cognitive science – as they both have much to say in the broad realm of argumentation studies. This collection neither condemns the fallacious effects of specific argument schemes nor adds yet another layer to fallacy criticism, but studies how argumentation and fallacies work, hic et nunc. What are the linguistic and cognitive mechanisms behind the «performance» of fallacious arguments? How do rhetorical strategies work at the interface of cognition, language science and society? Thierry Herman is a senior lecturer at the Universities of Neuchâtel and Lausanne. Trained in textual linguistics and discourse analysis, his research concerns the use of rhetorical techniques in political, media and academic discourse. Founding member of the Collectif Romand de Recherches en Argumentation (CoRReA), he is interested in the linguistic form of argumentative schemes and their persuasive effects. Steve Oswald is a postdoctoral fellow at the Universities of Fribourg and Neuchâtel. His dissertation (2010, University of Neuchâtel) investigated uncooperative and manipulative communication. His current research explores the interface between linguistic pragmatics, argumentation, discourse analysis and cognitive science. He is also a founding member of the CoRReA and he studies the relationship between fallacious argumentation and its cognitive counterpart for the elaboration of a cognitive account of rhetoric. Contributions are in French and English.