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Gesteland Richard R. Cross-Cultural Business Behaviour

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Gesteland Richard R. Cross-Cultural Business Behaviour
Negotiating, Selling, Sourcing and Managing Across Cultures. — 4th edition. — Copenhagen Business School Press; Liber, 2005. — 341 pages.
Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.
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